ILL MANORS

After its initial release, the was screened at the Toronto International Film Festival and the Festival do Rio in September 2012. This raised more media attention and interest.

THE PREMIERE

 

The premiere of Ill Manors received a lot of media attention with the Daily Mail devoting a lengthy online article to the release of the film.

 

The main focus of the article was on the celebrities who attended the premiere. The list includes Ed Sheeran, Plan B, Rizzle Kicks and Alexandra Burke.

 

RADIO PLAY

 

Along with the film, director and rapper Plan B released a single to coincide with its release. The song was successful in the UK as it 'resonated with Britains troubled youth'. This would encourage youth to watch the movie.

 

"Ill Manors received mostly positive reviews from music critics and peaked at number six on the UK Singles Chart. In October 2012, the song won the Q Award for Best Track."



PRESS

The film was reviewed by a number of sources including the Daily Mail and The Guardian.

Ill Mannors Trailer

Ill Mannors

Had a Radio interview on BBC the biggest broadcast station in Britain




And Interviews put onto YouTube With Plan B the main Directed etc.

Release dates

Ill Manors was released in cinemas on....

  

And was Released on DVD on...

 

Ill Manners Social Media

 

 

 

 

 

As you can see, Ill Manors used the same social media as a big Hollywood film would use, twitter, Facebook, having its own website, doing update involving the music, awards, people in it ect even after the film is made

SKYFALL MARKETING STRATEGIES.

Skyfall prided itself on having one of the biggest and most successful viral marketing campaigns of all time. From leaking the massively popular Adele single 'Skyfall' to viral advertising including members of the general public, the marketing leaders of the film got the word out in a big way.


VIRAL ADVERT

The Viral Advertising campaign encouraged members of the public to 'Unlock the 007' in them by completing a task. The advert is a prime example of synergy between two of the biggest franchises of all time, James Bond and Coca Cola. The video itself is uploaded on the Coca Cola youtube channel.

They even included a 'behind the scenes' look into the creation of the advert.



SKYFALL- THE SINGLE


Adele first mentioned recording a "special project" in September 2011 in an interview on  The Jonathan Ross Show, leading to speculation in the media that she was recording a Bond theme. September 2011 was over a year before the song was released. This got people excited for her involvement in the project and heightened anticipation for the project overall.
The single 'Skyfall' by Adele was premiered October 5th 2012, nineteen days before the film was released.  This promoted the film in a big way. The song was lodged in the minds of every person with a radio, constant radio play and mTV coverage.

The song went to number one at the UK's iTunes online store less than ten hours after it was released. The single sold 84,000 copies in the UK during its first two days of release.

MERCHANDISE

To appeal to women, Skyfall developed a range of nail polish themed around Bond. Working with the brand OPI, this is another example of synergy.

 

 

Synergy with watch giant 'OMEGA.'

 Product Placement of Macallan Whiskey in the film.

Skyfall tied in with media giant 'SONY' to promote their movie. The 'ARE YOU FIT TO SERVE?' campaign has been hailed as a marvel of modern advertising.

The film Trailer